As CEO of Branded Stocks, John Sharp is responsible for the success of the company, overseeing all areas of the business from strategy to sales, finance and creative direction.  

A natural entrepreneur from a young age, John has built a innovation-centric culture within the GDI business, a culture that applies emphasis on elevating standards of quality and design in apparel, promoting the creativity of each team member and providing an atmosphere for excellence.

John, an avid Osti fan,  came to the MA.STRUM brand in 2011, taking a 50% stake in the business and was installed in the role of CEO. Several years later, following great success and expansion of the business, John acquired the MA.STRUM brand in full.

Today John owns 100% of the MA.STRUM brand, he and his team occupy headquarters in Essex, England.

John also proudly owns menswear label Boneville. Founded 1981, Boneville enjoyed great albeit niche sucess throughout the 1980s, closing its doors in the early 1990s. John bought the brand in 2012 and triumphantly reintroduced it to the market in 2014.

John Sharp - CEO