Brand Design, Strategy & Development
Owned Brands (GDI Network)
The MA.STRUM collection grows out of the Massimo Osti Studio and Arcvhive.
Innovation, functionality and timeless aesthetics have distinguished the work of Massimo Osti, whose research in textiles and form revolutionized sportswear, leaving an unmistakable mark in the fashion world.
A thoroughbred brand from the legendary Massimo Osti stables, hailing from 1981.Boneville was launched in 1981 by legendary designer Massimo Osti to elaborate the results of his enormous research, Massimo Osti decided to create a second line following the launch of his first brand Chester Perry (CP Company) and preceding the launch of Stone Island a year later.
CREATING COMPELLING, CONSISTANT AND RELEVANT BRAND EXPERIENCES.
PROVIDING AN ATTRACTIVE, UNIQUE AND RELEVANT MESSAGE.
IDENTIFY A BRAND'S CORE VALUES.
BE HEARD AMONGST THE ROAR OF YOUR COMPETITOR'S VOICES.
COMPREHENSIVE AND OBJECTIVE MARKET RESEARCH.
IDENTIFY THE TARGET AUDIENCE AND THEIR NEEDS AND DESIRES.
PROVIDE EXCELLENT, PRODUCTS OR SERVICES AND CUSTOMER SUPPORT.
CREATE POSITIVE, EMOTIONAL ATTACHEMENTS TO THE BRAND.
ULTIMATELY ENSURE PERFORMANCE IMPROVEMENT.